Free Book Marketing Class for Self-Publishers - Day 3
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Free Book Marketing Class for Self-Publishers (Day 3 of 3)
Take Action & Reach Out To Your ConnectorsPart 1 of 3A quick recap: over the last few emails, we've started figuring out who your audience and your customer is. Your target audience are people who will enjoy or benefit from your book in some way. Your customer is the one who buys your book. When Is The Target Audience Different From The Customer?Sometimes the customer doesn't buy your book for themselves but they will buy your book as a gift for your audience. Examples include: (1) a parent who buys your book for their child. (2) a librarian who buys your book for their visitors. (3) a friend buying your book as a birthday present. How Long Does It Take To Figure This Out?Learning who your audience is and what they want is an ongoing process. Over time, you will keep discovering new things about your audience. This is a good thing, because it means you will always grow and continue to learn. Attempting to know your audience is an ongoing challenge that will constantly yield new surprises. How Can I Learn About My Audience?(1) By asking questions. (2) By listening to your audience. (3) By trying to understand them with compassion. This is how you can learn the wants and needs of your audience. By learning about your audience, it will help you to serve them better. - and - By consistently serving your audience and helping them get what they want, you will improve your ability to sell books. How To Reach Your Target AudienceOn Day 2, we talked about how to find the connectors who can help you to connect with your audience. Connectors are people, groups and media who provide a way for you to communicate with your audience on a bigger scale. Get Affinity First, Then Promote. Not The Other Way AroundMarketing your book will benefit from scaling messages that move your audience forward on the path to buying your book. When you deliver a message that will be well-received to many of your audience at once, you are practicing effective marketing techniques. Day 1: Your target audience Day 2: Your connectors Day 3: Take action Day 3: Take ActionToday, we are putting Day 1 and Day 2 together. By taking action, you can reach out to important connectors and get a powerful boost in delivering your message to your target audience. |