Free Book Marketing Class for Self-Publishers - Day 3 - Take Action2

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Free Book Marketing Class for Self-Publishers - Day 3 of 3

Take Action

Part 2 of 3

Who should I contact first?

Before you contact anyone, you need to organize your ideas.

The first step is to write down the list of your top connectors. As you remember, connectors are the ones who are going to be able to get your book in front of your customers.

Now we are going to use my "Star System" to figure out which ones you should target first.

My Star System

Now that you have your connectors written down, I want you to put stars next to their names. They can get stars for 2 things:

(1) How likely are they to help you?

If you think they are somewhat likely to help you, put a star (*) next to their name.

If they are extremely likely to help you, put 2 stars next to their name.

How do assess star rankings

For example, if the person is a close friend of yours, they would get 2 stars. If the person's interest intersect with your own, they would get 1 star. If the person is unknown to you, and you don't know that they are particularly interested in the subject you are writing about, then they would get zero stars.


Calculating additional stars

Next, they can get additional stars if their help would be of significant benefit to you and your message.

In other words, we need to determine: how effective would getting their help be? If their help is going to be very beneficial, they can get additional stars.

(2) how much can their help benefit you in getting your book to your customers?

If you feel their help can somwhat benefit you, put a star (*) next to their name.

If you feel their help can greatly benefit you, put 2 stars next to their name.

A few examples:

So for example, if you wrote down your neighborhood book store owner, who is always having lots of events and reaching out to the public, they would get an additional star. Maybe two if their bookstore appeals to customers who are part of your target audience.

Or if you wrote down a local newspaper or tv show which reaches your area, they'd get a star.

Or if you wrote down a magazine or website that specifically targets your customers, they could get 2 stars. For example, if you wrote a book on collectible plush toys, then you found a website that reaches plush toy collectors and fans, they could get 1 or 2 stars.

Click here for part 3: Research and Reach out

part 1 | part 2 | part 3





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